Early in my programming career, when I started dealing with customers, a wise marketing fellow passed on this pearl of wisdom, “No one needs a drill. People need holes. Sell the ability to make the holes they need.”
This was in response to my feeble attempt to explain to a non-computer user, which was almost everyone in 1988, why this scheduling software was worth purchasing. I needed to sell the ability not to miss anything important, not the software.
I’m telling you this because web search is dead. It doesn’t know it yet, but it is.