social media

Who doesn’t love a good list? Whether it’s the top ten episodes of Seinfeld or the top things to do in Fernie, we have an insatiable appetite to create lists and rankings.

You’ve set up your social media, cleaned up your website, and are sticking to your communications strategy and plan. You have laid your foundation – so now what?

New year, new you – right? This is the time of year you should really take a moment to reflect on your own social media presence.

If your family is anything like mine things get nostalgic during the holidays. How can you use these memories to tell your story? These steps can kick-start your 2019 social media content strategy.

It’s funny how sometimes an offhand comment can reveal how bad assumptions can be.

Mindfulness is the act of focusing on the present and being completely engaged in what is going on in our surroundings instead of being distracted. In so many ways, social media can be the opposite of mindfulness, the opposite of being present.

‘Not being creative’ cannot be an excuse for a poor execution of your business’ social media and communications program.

Never has it been more important to ensure you are putting your best foot forward online. LinkedIn is an excellent place to start.

If you take nothing else away from this column, remember this: Assume that anything that you post online can and will be read by anyone.

Measuring the success of social media is measuring engagement. Engagement is every time someone interacts directly with your content – clicking a link, liking a post, commenting or mentioning, and retweeting, reposting or sharing.