At dawn’s first light, a rooster crows from high on a fence post at Brodey Bolen’s ranch, announcing the arrival of a new day and awakening the rural community of Jaffray, BC. Cows join in, their mooing reverberating across the calm pastures: a sound Bolen has heard all his life as a third-generation rancher.

“I’ve loved cows for as long as I can remember,” he says. “As a kid, I didn’t play much with monster trucks or anything like that. I had farm animals and barns. My mom would ask me what I wanted to be when I grew up, and I said wholeheartedly ‘a rancher!’”