Instagram is the fastest growing social media platform. It had 600 million users at the beginning of 2017 – and it started this year with 800 million. This means there are more people than ever to reach on the platform, but there are also more brands to compete with too. Having a strategic approach to standing out is key.
Instagram makes sense to tackle after Facebook; Facebook acquired Instagram in 2012. Facebook and Instagram have integrated key business features including your Pages Manager inbox, advertising, and cross-posting to both platforms.