If you are involved with any of the many community-enhancing groups in Fernie—from The Arts Station to Fernie Search and Rescue—you know how much local businesses are asked to lend a helping hand. They are asked for a deal on space rental and cash. They are asked for door prizes and windows for posters. Like many here, I migrated to Fernie from a much larger city, and it’s interesting to note how much more local business is in tune with the culture of town than it is in places like Calgary or Vancouver. It’s impossible not to be, really.