Power of Produce is Back at the Fernie Mountain Market

With the help of The Community Foundation of the Kootenay Rockies (CFKR) and the Columbia Basin Trust, the Fernie Mountain Market will be able to run the Power of Produce (PoP) Club this year! After a few years of hiatus, it is with great pleasure that Wildsight Elk Valley is working with the Fernie Mountain Market to make this program a reality. 

The PoP Club was created at the Oregon City, Oregon, farmers market in 2011. Due to its success, it has spread to farmers markets all over the nation. The PoP Club has been in Minnesota since 2014 and is growing to markets around the state and is now available in Canada. 

Each child participating in the program will receive a $3 market tokens to be spent (by kids) on fresh produce. Kids will receive their token once per market. They can choose to spend it on their own $3 selection of fresh, locally grown produce, or save their token for a future market. 

The goal of the PoP Club is to empower children to make healthy choices when selecting food to eat. The program offers a chance for children to explore the farmers market and learn about the different varieties of fruits and vegetables, while also learning about how food is grown, by connecting them with local farmers. 

Beginning on July 2nd and running through September 24th, children ages 5 through 16 are welcome to visit the farmers market and join the PoP Club. Registration can be done online through Wildsight Elk Valley’s website and check-in will be located at the Wildsight booth at the market. Questions about the program can be addressed to elkvalley@wildsight.ca. 

We hope to see you at the market! 

For more information: https://wildsight.ca/pop 

Follow them on Instagram and Facebook: @wildsightelkvalley