October 2020 Business News

Fernie Food Action Strategy

The Fernie Food Action Strategy is committed to identifying opportunities to improve access to local food in the City of Fernie and surrounding areas. This survey provides an opportunity for you to share your experience, successes and challenges with local food access, growing, and processing. The information from the survey will be used as a first step in developing strategies to address community food resiliency. 

The Community Energy Association and Wildsight Elk Valley would like to acknowledge the support of the Real Estate Foundation of British Columbia. Survey participation makes you eligible to enter a draw for one of three $25 gift certificates to the new Fernie Local Food Store. Participation is for Fernie and area residents, is voluntary, anonymous and should take 15 to 30 minutes. The more candid and thoughtful information you can share, the better the team can develop an accurate view of the community’s food needs. 

The Mustard Seed Design Studio

The Mustard Seed is a boutique branding and web design studio specializing in strategic branding solutions that are meaningful, unique and beautifully crafted to help grow businesses to the next level. 
Christine is the creative behind The Mustard Seed Design Studio. She is a qualified Graphic Designer who loves working with visionaries, entrepreneurs, dreamers and go-getters by bringing form to their innovative ideas.

The Mustard Seed believes that design has the ability to transform a brand, tell a story and grow a business. They know the importance of making a lasting impression with the right audience from the outset. Their goal is not only to provide beautiful visuals but to take the time to understand who their clients are and what their brand is to ensure the brand story is crafted authentically.

To find out more, check out their website or social media @ themustardseeddesignstudio.

Rooftop Coffee Roasters
492 2nd Ave   

After brainstorming ideas all summer, Rooftop Coffee Roasters is excited to announce their newest packaging re-design, created in collaboration with designer Yaiza Saratxaga. 

The goal of the design was to create a compostable bag that uses colour and illustration to highlight Rooftop’s beautiful hometown of Fernie while also communicating each coffee’s flavour profile. 

Each of their six core flavour categories is associated with an illustration and colour palette. For instance, coffees with predominant tasting notes of berry are associated with an illustration of fresh huckleberries, and blends are represented by a design of Mount Fernie. From these core designs, each label is then a close-up snapshot of the main illustration, giving each coffee within that category a unique identity. All side-by-side on a shelf, these bags create a mosaic of colours and shapes,  embodying both the spectrum of coffees on Rooftop’s menu and the vibrant town where they were roasted.