Knowing is Half the Battle

Thinking about power and business, I was drawn to the old adage “knowledge is power.” The most successful people in the world have an incredible appetite for learning. They are always learning – whether reading books, researching reports, or experimenting. Top executives know that to stay on top they must continue to learn. Learning leads to knowledge, and knowledge gives a clear and powerful advantage over those that do not.  

Want the knowledge of business experts like Warren Buffet, Richard Branson, Steve Jobs, or Bill Gates? Read their books, or the books they read – Google any one of them and you will find a list of their favorite business books. You will also find a testament from them on the importance of always learning.

Knowledge is everywhere in the digital age. Your consumers have access to all sorts of information they never had before. Think of the last major purchase you made without researching some aspect of it first. Your consumer is more knowledgeable than ever, all the more reason to take some time to develop and expand your own knowledge. Businesses that thrive will understand consumers, innovation, marketing trends, and demand trends.

One great place to start finding great business books is the Chamber’s Biz Book Nook, where local business people have made recommendations of their favorite business books. Get your business focused with a book like Simon Sinek’s Start with Why, improve your management skills with Marcus Buckingham and Curt Coffman’s First Break All the Rules. Two great books on knowing your businesses purpose and knowing your people. If you really want to understand knowledge as power – read Roger Martin’s The Opposable Mind and learn how to hold two opposing ideas at once to create powerful solutions.

You can find these books, and other great Biz Book Nook recommendations at Polar Peek Books, the Fernie Heritage Public Library, and the Fernie Chamber of Commerce. The Chamber is always looking to add books to the Biz Book Nook. You can share your favourite business book with us on Twitter or Facebook using #bizbooknook. Or complete a short survey at

Happy learning.