Freyja Lifestyle Fashion Makes the Finals in Global Boutique Awards

From over 4,000 boutiques worldwide, FREYJA of Fernie has won the hearts of both local and global shoppers being voted into the final round of the 2017 Boutique Awards in Canada as a contender for Online Boutique of the Year.

The Boutique Awards is the only global recognition event for independent boutique retail owners in the fashion industry, hosted by The Boutique Hub. The Awards recognize and celebrate the best boutiques across all 50 States in the US, Canada, Australia and the United Kingdom, in the categories of Storefront Boutique of the Year, Online Boutique of the Year, Children’s Boutique of the Year, Mobile Boutique of the Year, and State or Country Overall Boutique of the Year.  

Already, the awards have garnered over 300,000 votes from shoppers and consumers who love boutique shopping worldwide, and voting wraps up on August 21st, 2017 on

The awards celebrates retail at a unique time, when many are dubbing a current retail apocalypse, however industry trends show a strong upswing in the boutique retail market. The Boutique Hub, the global voice and Hub of the Boutique Fashion Industry, cites one of the strongest boutique markets in history with new boutiques opening daily across the globe, and established boutiques posting some of the strongest sales to date. The Shop Small movement is certainly alive and well as big box retail dwindles.

FREYJA LIFESTYLE opened in 2007 by Chantel Vincent. Carrying fashion trends, catering to Kootenay women.  

“This has been such a wonderful surprise, we have been working hard on our online store and its awesome to see so many ladies enjoying the experience“ said Freyja owner, Chantel Vincent.