Fernie, BC Wins Best North American Resort at the World Snow Awards 2012

The winners of the World Snow Awards 2012 were revealed Friday November 2nd at the Ski and Snowboard Show in London, England.

Comedian and avid snowboarder Marcus Brigstocke hosted the even, saying “It’s been a great night here at Earls Court with the industry celebrating these inaugural awards. I hope this becomes an annual fixture in the snowsports calendar as it’s important to celebrate excellence in an industry which is so full of energy and promise.”

The awards were presented in categories including best European resort, North American resort, ski and snowboard brands, airline, and specialist and mainstream tour operators.

"Winning a World Snow Award is recognized as an independent stamp of approval for a company and its products, singling them out from the competition. The winners were chosen by a panel of industry experts including ex-Olympic skiers Martin and Graham Bell and Daily Mail Ski and Snowboard magazine editor, Henry Druce," say organizers of the Ski and Snowboard Show.

Fernie, going head to head with the best ski hills in North America, walked away with the significant title of Best North American Resort in 2012!

Here is the comprehensive list of all recognized, congratulations to this year's winners and especially to our very own town and Fernie Alpine Resort! Much deserved.

Best European Resort 2012: Livigno
Best North American Resort 2012: Fernie
Best Family Resort 2012: Avoriaz
Best Upcoming Resort 2012: Monterosa Ski
Best Resort For Apres 2012: Zermatt

Best Clothing Manufacturer: Arcteryx
Best Accessory Manufacturer: Scott
Best Safety Kit Manufacturer: Mammut
Best Sunglasses Manufacturer: POC
Best Goggles Manufacturer: Salomon
Best UK Specialist Retailer (Multiple Stores): Ellis Brigham
Best UK Specialist Retailer: SkiBartlett

Best Airline: Swiss
Best Airport: Geneva
Best Specialist Operator: Ski Independence
Best Mainstream Operator: Crystal
Best Specialist Agent: Ski Solutions
Best Mainstream Wintersports Insurer: Direct Travel
Best Specialist Insurer: MPI

Best Snowboard: Jones MountainTwin
Best Women’s Snowboard: Salomon Wonder
Best Overall Snowboard Manufacturer: Burton
Best Ski: Black Crows Nocta
Best Women’s Ski: Volkl Allura
Best Overall Ski Manufacturer: Volkl
Most Iconic Ski: Salomon X-Scream Series
Most Iconic Snowboard: Lib Tech Skate Banana

Polar Bear Award: Arnie Wilson